Watchtower forgets that “Content is King”

Adapted from a post by “LostGeneration”

“Content is King” is a popular guideline to follow for those who run websites and mass communication outlets. It makes perfect sense, as demonstrated by sites like Jehovahs-Witness.net (and this one) that provide entertaining content for their targeted audiences. Even better, when content is added daily, users return repeatedly. Popular TV shows and movies are loved because they entertain customers with new content provided free or at low cost.

On the other hand, you have the content provided by the Watchtower Bible and Tract Society, delivered though the pages of the Watchtower and Awake! magazines and during their weekly meetings. Several recent threads on Jehovahs-Witness.net have discussed meetings and what value (or lack thereof) they offer to their audience. A recent thread by forum member “Flipper” discussed how the Watchtower Society constantly hammers meeting attendance on their “sheep.” It’s obvious that the leadership feels that too many Witnesses are skipping out on their spiritual food by missing meetings. However, there is a good reason for a lack of enthusiasm on the part of Jehovah’s Witnesses to show up for meetings at their local Kingdom Halls.

It’s the content of those meetings.

For years it’s been getting progressively worse. Those who actually attend are not learning anything new – only a constant rehash of everything they’ve already heard before. This is further complicated by the fact that Jehovah’s Witnesses are specifically told not to research the Bible without using Watchtower Society publications – meaning they only absorb the material they read through the rose-colored glasses of the Governing Body.

When they comment during the Watchtower or book study meetings, they are told that they should stick to the paragraph being read, not to add anything to the material, and not take up too much time. Even the Watchtower Study conductor (who used to have a little leeway in adding his own thoughts) has been reined in lately. They are told to “walk the line and keep your own input to a minimum.”

Sitting through a typical Watchtower Study…
httpv://www.youtube.com/watch?v=KeidZmxHLiY

Adding to the problem is the business-like nature of the meetings. People going to church are looking for a “spiritual” experience, a connection with their God. During the 30-something years I went to meetings, I never once felt anything approaching a “spiritual connection” to a higher power. I felt like I was attending an annual corporate shareholders meeting, just with different people getting up on stage trying to explain God and His message – with very little passion in their minds or hearts.

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