Watchtower forgets that “Content is King”

Adapted from a post by “LostGeneration”

“Content is King” is a popular guideline to follow for those who run websites and mass communication outlets. It makes perfect sense, as demonstrated by sites like Jehovahs-Witness.net (and this one) that provide entertaining content for their targeted audiences. Even better, when content is added daily, users return repeatedly. Popular TV shows and movies are loved because they entertain customers with new content provided free or at low cost.

On the other hand, you have the content provided by the Watchtower Bible and Tract Society, delivered though the pages of the Watchtower and Awake! magazines and during their weekly meetings. Several recent threads on Jehovahs-Witness.net have discussed meetings and what value (or lack thereof) they offer to their audience. A recent thread by forum member “Flipper” discussed how the Watchtower Society constantly hammers meeting attendance on their “sheep.” It’s obvious that the leadership feels that too many Witnesses are skipping out on their spiritual food by missing meetings. However, there is a good reason for a lack of enthusiasm on the part of Jehovah’s Witnesses to show up for meetings at their local Kingdom Halls.

It’s the content of those meetings.

For years it’s been getting progressively worse. Those who actually attend are not learning anything new – only a constant rehash of everything they’ve already heard before. This is further complicated by the fact that Jehovah’s Witnesses are specifically told not to research the Bible without using Watchtower Society publications – meaning they only absorb the material they read through the rose-colored glasses of the Governing Body.

When they comment during the Watchtower or book study meetings, they are told that they should stick to the paragraph being read, not to add anything to the material, and not take up too much time. Even the Watchtower Study conductor (who used to have a little leeway in adding his own thoughts) has been reined in lately. They are told to “walk the line and keep your own input to a minimum.”

Sitting through a typical Watchtower Study…
httpv://www.youtube.com/watch?v=KeidZmxHLiY

Adding to the problem is the business-like nature of the meetings. People going to church are looking for a “spiritual” experience, a connection with their God. During the 30-something years I went to meetings, I never once felt anything approaching a “spiritual connection” to a higher power. I felt like I was attending an annual corporate shareholders meeting, just with different people getting up on stage trying to explain God and His message – with very little passion in their minds or hearts.

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Watchtower’s Pecking Order

Adapted from a post by “Mad Sweeney”

Let’s face it: The Watchtower Society is really just a big publishing corporation that happens to print and distribute religious literature. Like any corporation, it has an “organization chart” that outlines its structure, showing the various levels and what they are supposed to do. Each level supervises the level below and reports to the level above. By looking at the organization chart, you can tell “who does what to whom.” The Watchtower Society calls each of its organizational levels “classes.”

Over the history of the Watchtower, the leaders have defined so many levels and rankings that now they’ve given up trying to use the word “classes” to describe them anymore. Let me help you understand how the organization is supposed to work.

Heavenly Headquarters

At the very top you have, of course, JEHOVAH. Being “Almighty God,” He is nominally in charge of everything but doesn’t actually do anything.

Reporting only to Jehovah and in second position, you have “The Now Reigning King,” JESUS CHRIST – who, like Jehovah, is supposedly in charge of everything – but also doesn’t actually do anything.

Next in line are those of the 144,000 ANOINTED who have already died and been resurrected to heaven. They are in place and waiting to rule as “kings and priests” for a thousand years. Like their brother Jesus, and Father Jehovah, these ANOINTED also have nothing to do at present.

Earthly Headquarters

Down here on Earth, the leaders of the organization are the legal CORPORATE OFFICERS and ATTORNEYS for the Watchtower Bible and Tract Society. Besides being visible, this group is the first that actually does anything as you head down the Kingdom’s corporate ladder. These are the guys who decide what the “Governing Body” can and will tell the all other Jehovah’s Witnesses what they are supposed to do. Although these guys are human and therefore “visible,” for the most part they try to hide in the background and remain “invisible” as much as possible.

Supposedly “in charge” is the GOVERNING BODY. These seven men sort of do some things. For example, every Wednesday morning they meet for a couple of hours. They talk about the work their committees are doing and then decide to agree that the status quo is treating them all pretty well. If they’re feeling saucy (or mischievous), they may discuss some “new light” to spring on rank and file Jehovah’s Witnesses later in the year. They will then commission someone in the “Service Department” to put this “new light” into a talk outline – or have the “Writing Department” include it in a Watchtower or Awake! magazine article. Otherwise, the members of the Governing Body spend their time rubber-stamping orders from the corporate types above them or suggestions from the Department Heads below.

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Are changes coming to the Watchtower?

Editor’s Note: Be sure to check out our new permanent page:
Changes and Challenges Facing the Watchtower.


I’ve been looking at the Watchtower from the outside the organization since the mid-1960s. As many former Jehovah’s Witnesses will attest, you can be away from the religion for many years, but somehow the effects of the cult continue to affect your life forever.

Now that I’ve been out for so many years, certain facts and truths about the Watchtower are clear as a bell to me. I don’t even think twice about them now. And yet I often wonder if I can see these things so clearly, why can’t those who are closer to the organization – those who live within its grasp every day of their lives – why can’t they see it even clearer than I?

Why can’t they find the facts about the Watchtower’s unsavory past? Facts are everywhere, including right in their own publications, CD libraries, and outside resources.

Why don’t they admit that they are bored and unsatisfied with the quality of their meetings, the writing style and depth of research found in their magazines and publications, and the actual amount of love and understanding they get from their local leaders?  Want an example of “boring”? Try listening (and singing) to the songs from their latest Kingdom Songbook.

Why do they allow themselves and their friends and family to be treated like the “sheep” they claim to be? They are often prodded, abused, and sheared by their shepherds – and then thrown to the wolves when they want to leave the flock.

Why do JWs continue to silently ignore the errors of the Watchtower’s teachings? Don’t they ever wonder why a college student can challenge and question a professor – someone obviously more educated than he – and yet not be afraid of being ejected from school? So why can’t Jehovah’s Witnesses question and challenge their leaders whenever something is confusing and just doesn’t ring true? Don’t they rate honest, quality answers to their questions from their “teachers”?

Why don’t JWs stop and consider why it is that the writers of the Watchtower publications, supposedly working under the inspiration of Jehovah’s holy spirit, always use terms like “apparently,” “perhaps,” and (their favorite at the moment) “evidently”? If the writers aren’t sure, perhaps they should save that article for a later date and publish it after they have gathered more specific information or received more “inspiration”?

The fact is that thousands of Jehovah’s Witnesses are leaving the religion every year, just as I did over 40 years ago. Many more want to leave, but are locked in because of the Watchtower’s cruel shunning rules.

It is also a fact that many finally get to a breaking point and leave anyway – if not physically – in mind and spirit. They just go through the motions, but they are not Jehovah’s Witnesses at heart. They are no longer afraid of “being destroyed at Armageddon” – because they know that Armageddon is just a myth. They will die, as we all must, but due to old age, natural causes or disease, or from an accident.  They realize that Jehovah will never drop an asteroid on their house or pick them out of a crowd and zap them with lightning.

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The [Two] Three Funerals of Michael Jackson

Update: Michael Jackson’s third funeral took place on September 3, 2009 at Forest Lawn Memorial Park in Glendale, California.

According to news reports, the private affair was open to only a few family members and some notable celebrities. Gladys Knight, renowned member of Gladys Knight and the Pips and a music legend in her own right, reportedly sung a special song during the brief ceremony. No media or television representatives were allowed to attend.

Jackson’s final internment will be in Forest Lawns’s “Great Mausoleum,” final resting place to numerous entertainment legends. It is also the location of the reproductions of the statues of “David” and “Moses” originally sculpted by Michaelangelo and the stained glass reproduction of Leonardo Da Vinci’s “Last Supper.”

Among the other notable people interred in the mausoleum are Clark Gable, George Burns, Walt Disney, Nat King Cole, and John Wayne. Dozens of other famous entertainers are buried or interred in other publicly accessible areas of the Glendale memorial park including Marilyn Monroe and members of the “Three Stooges.”


During the days leading up to Michael Jackson’s memorial at Staples Center in Los Angeles, there was much speculation about how “The King of Pop’s” funeral was going to be handled.

At first it was announced that the Jackson family would have a “private funeral” that would be closed to the public and the press. It might be held at Neverland Ranch in Santa Barbara County near Los Olivos, California – or maybe not. It could be held in the Los Angeles area and then Michael Jackson’s body would be buried at the ranch site – or maybe not.

As hundreds of people began to gather around the entrance and along the roadside leading to Neverland Ranch, it soon became apparent that privacy for the family would be impossible if the funeral was held at that location. Anything more elaborate that would involve the public would not only cause a major uproar among the residents of that remote area, but also put a severe strain on local roads, public facilities, and law enforcement agencies.

Late in the week of Jackson’s death, the family and AEG Live, the producers of Jackson’s now canceled London concerts, announced that a public memorial performance would be held at Staples Center, a large sports arena near downtown Los Angeles. Staples Center is owned and managed by another subsidiary of AEG. A plan was put into place to distribute 17,000 free tickets to 8,500 winners of an online lottery. All other attendees would be guests and dignitaries invited by the family and AEG.

A big question left unanswered was whether Michael Jackson’s funeral would be included aa a part of the memorial performance. Would Michael Jackson’s coffin even be there? Would the Jackson family actually appear? And, if they did, would his brothers or sister Janet perform during the performance segment?

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